POSTURE. is a lifestyle-driven Pilates and wellness studio rooted in minimalism, mindfulness, and community. Founded by London-born Elle, the brand blends classical Pilates with contemporary wellness practices, offering a thoughtfully curated experience for clients who value movement, design, and belonging.

After seeing how seamless the user journey felt on MAJA’s website thisismaja.com (another Eeze Studio project), the POSTURE. team reached out, looking for a digital presence that matched their studio’s energy: clean, elevated, and designed to convert.

Their existing site had nice visuals, but the structure made it difficult for clients to understand the offering or complete a booking with ease. We stepped in to design a site that felt effortless, strategically guiding users through the brand story while placing conversion and clarity at the center.

The result is a refined, responsive website built to support business growth. With a simplified user flow, clear service breakdowns, and a booking journey that feels intuitive, POSTURE. is now set up to increase online bookings by up to 60% in the next six months.